Consumer

This ad successfully launched a new company and its signature motorcycle boot, offering classic looks and ergonomic comfort for aging baby boomers.

This six-panel brochure accompanied each pair of Cruiserboots, also serving as a point-of-sale poster and direct mail piece. 

AIRPATH is a Timberland insole technology that vents and wicks with every step, helping urban adventurers feel as cool as they look.

This tourism ad for a historic settlement publicized an upcoming event with the best-known legacy of Shaker life.

This ad for a Manchester, NH restaurant promoted prix-fixe wine dinners as a way to grow weeknight business.

Using Brookstone's content management system (CMS), I produced and edited copy for thousands of consumer products such as this handy golf gadget.

Catalogs can be the death of a thousand cuts. You must find a compelling fact, benefit or phrase pithy enough to survive repeated trimming, so more products can be squeezed onto a page.

The fun of writing for Brookstone was in the breadth of products -- high tech, low tech, practical and useful, or purely for the joy of showing off to friends. 

Search engine optimization (SEO) is about effectiveness, not artistry. But I try to go beyond keyword lists and write for human beings as well web crawlers.

I have written about residential energy efficiency programs for several utilities, including this mailer for the NEES Companies. 

Remember when CD-ROMs were a big deal? This mailer offered Massachusetts electric customers a way to monitor and plan their energy use on desktop.

The recent landfall of Hurricane Bonnie offered a timely reason for Massachusetts electric customers to learn how they could stay safe during severe storms. 

This guide to a prize-winning solar home in Rockville, MD helped explain sustainable energy practices to consumers, educators and students.

Provided with few details other than a tight deadline, I researched this solar home and its principles for sustainable living to create educational fact sheets, quizzes, signage and visitor materials.