EXPERIENCE

Sr. Copywriter, Cetera Financial Group (El Segundo, CA) … December 2023 to Present

I work with the marketing arm of a West Coast firm providing brokerage and investment advisory services to affiliated financial advisors and institutional investors nationwide.

Sr. Technical Copywriter, Rapid Micro Biosystems (Lexington, MA) … June 2021 to November 2023

Working for a global manufacturer of automated test equipment, I wrote white papers, blog posts and sales tools aimed at pharmaceutical prospects in the United States, Europe and Asia. Projects included overseeing content migration to a new website platform in 2021, increasing online sessions by 21% and new contacts by 30%; in 2021 I also wrote five email campaigns with average open and click-through rates of 40.97% and 17.58%, respectively.

Web Content Editor, Randstad Sourceright (Bedford, MA) … April 2020 to March 2021

In this contract position for MilliporeSigma/Merck, I led content development for a website project that successfully migrated more than 170 pages for a multinational team of life science marketers and scientists. My duties included gathering stakeholder input, editing content for brand and SEO compliance, managing schedules and revisions, and leading virtual update meetings.

Sr. Copywriter (B2B), Southern New Hampshire University (Manchester, NH) ... April 2019 to September 2019

Working at a mission-based, nonprofit university, I communicated the value of SNHU workforce education and certification programs to corporate clients and their employees. My responsibilities included writing on-brand business-to-business (B2B) copy across print and online channels, applying consistent style and messaging across all creative work, and championing best practices in order to maximize response and support SNHU growth targets.

Copywriter, Creative Co-op LLC (Exeter, NH) ... March 2014 to April 2019

I helped to plan and write marketing communications for financial institutions, utility companies, nonprofits, manufacturers and new media firms. Typical projects includes websites, videos, eBooks, blogs and social media content, as well as print ads, direct mail and collateral. I also played a leading role in quality control, overseeing proofreading and internal style manuals while assisting with client branding guidelines.

CLIENTS: Bank-Fund Staff Federal Credit Union, Claremont Savings Bank, Community Bridges, Greater Alliance Federal Credit Union, Merrimack County Savings Bank, Pepco, Podmore Manufacturing, SilverCloud, Straumann USA, Timberland.

Contract Copywriter, Brookstone Corp. (Merrimack, NH) ... Feb. 2011 to Nov. 2013

Initially hired for a two-week proofreading project by this leading specialty retailer, I advanced to full-time editorial support and was promoted to staff copywriter in September 2012. My responsibilities included writing fresh, lively copy for catalogs and websites, creating packaging content, editing online product pages and authoring SEO-friendly category pages, as well as email and social media postings (Facebook, Twitter, Pinterest).

Interactive Copywriter, Deluxe Corporation (Groton, MA) ... Sept. 2005 to Feb. 2010

As the online content specialist for America's largest printer of bank checks and imprinted small business products, I led creative development of over 6,000 e-mail campaigns, totaling more than 140 million messages to Deluxe customers and prospects. I also wrote web copy for e-commerce storefronts and landing pages; produced search engine ads (Google/Yahoo); assisted product specialists in development of search engine optimized (SEO) web content for as many as 1,000 products annually; maintained consistent best practices across four major B-to-B brands; and aligned interactive copy with corporate e-commerce strategies.

Contract Copywriter, OgilvyOne Worldwide (Nashua, NH) ... March 2005 to June 2005

Working as a contract writer with OgilvyOne offices in New York and Durham, NC, I developed e-mail, web landing pages and e-flyers that promoted IBM software and middleware with the same style and tone as existing corporate campaigns. I also wrote direct mail for IBM IT Education Services and newsletter content for IBM Business Consulting Services.

Copywriter, Stal-McLane, Inc. (Manchester, NH) ... Nov. 2002 to March 2005

I led creative concepting of ads, direct marketing, websites and collateral. My work on behalf of Community Guaranty Savings Bank earned "Best of New Hampshire" honors for the state's top service website, while my plan for the Bow Mills Bank and Trust "Heart of Banking" positioning campaign, spanned everything from the tagline to more than a dozen print concepts. I also devised effective print content for one of Rhode Island's leading insurance agencies, ranging from newsletters and issue-driven mailings to event invitations, premiums and follow-ups. Other duties included strategies, positioning statements, value propositions and annual reports for a wide range of agency clients.

CLIENTS: Baldwin's on Elm, Bow Mills Bank and Trust, Cafe Escadrille, Canterbury Shaker Village, Community Guaranty Savings Bank, Netro City, Telephone Credit Union of NH.

Senior Copywriter, TMP Worldwide / Monster.com (Maynard, MA) … July 1999 to October 2000

Creating staffing campaigns for the world’s top recruitment agency, I devised print ads, online banners, e-cards, virtual job fairs, websites and referral / retention programs to attract qualified candidates while positioning clients as preferred employers.

CLIENTS: Analog Devices, Bose, Boston Scientific, Enterprise Rent-A-Car, FleetBoston, Mayo Clinic, Merck, PeopleSoft.

Copywriter, OGBE Communications (Manchester, NH) … August 1998 to July 1999

I wrote ads, collateral, direct mail and radio for a variety of consumer and B2B accounts, in addition to scripting speeches, annual reports and trade exhibits. Other duties included leading input and briefing sessions, as well as helping clients define their positioning and value propositions.

CLIENTS: Citizens Bank, Cruiserworks, Granite Systems, Lonza Biologics, NEES Companies, NH Liquor Commission, NH Lottery, WMUR-TV.

Senior Copywriter, Anderson & Lembke, Inc. (New York / Amsterdam) … June 1991 to June 1997

I anchored several creative teams for one of the world’s leading B2B advertising agencies, writing image and product ads, direct mail, collateral, tradeshow materials and websites. In addition, I assisted with client contact, strategy and global branding while serving as a founding member of the agency’s European office in Amsterdam.

CLIENTS: ABB, AT&T, Atlas Copco, Con Edison, Digital, Dow Chemical, Ericsson, NCR, PTT Telecom, SKF, Sony.

AWARDS

Winner of eight awards for marketing creativity and effectiveness

2014: Gold (Informational), MarCom Awards; 2004: Best Service Website, New Hampshire Internet Awards; 2000: Best of Category, Employment Marketing Association; Merit Award, Employment Marketing Association; Merit Award, Employment Marketing Association; 1997: AME Finalist (New York Festival); Best Print Campaign/B-to-B (Effie Awards); 1993: Pro-Comm Award (Business Marketing Association).

EDUCATION

Bachelor of Arts, Michigan State University (East Lansing, MI) ... 1981 to 1985

Pre-law studies in Justice, Morality and Constitutional Democracy, James Madison College residential program.

HONORS: MSU Dean's List, MSU Honors College.

24 Sullivan Street  |  Nashua, NH 03064  |  phone: (603) 879-9189  |  web: daveconley.net  |  email: daveconley@pm.me