WARNING: Autobiography. Confessions of a rewrite addict.
Tag, You're It: My Favorite Headline
A copywriter’s lament about small projects and big regrets.
Low-Altitude Tips for Dynamite Drone Videos
If I can write an email selling drones, why not a blog post telling you how to use one?
Think attitude instead of altitude, and your drone video can reach new heights.
Wax Tadpole Award Winners
The Battle of Shanghai, about a decade after Coke's first cultural conflict in China.
Eight famous and occasionally hilarious gaffes, showing what can happen when advertising gets lost in translation.
My Strangest Project Ever
A brochure revision. A trip to Geneva. An outraged ex-husband. What could go wrong?
34 Favorite Quotes about Advertising
A century of adages, aphorisms and wiseass remarks about the advertising game.
Message in a Bottle
WARNING: Autobiography. Learn just how far a 300-pound man can travel in a 7-inch high bottle.
Hearing Versus Listening
"I've had to work at listening, because I cannot always hear."
WARNING: Autobiography. How a tin ear turned into gold for yours truly.
Telling Facts
WARNING: Autobiography. Everything I know about writing, a Colombian corpse taught me.